Experienced in managing comprehensive restaurant marketing initiatives, including social media, broadcast, in-store communication, and brand messaging. Skilled in coordinating cross-departmental efforts to ensure cohesive brand representation while maintaining creative integrity and voice. Demonstrated ability to lead high-impact projects such as broadcast campaigns and menu shoots, balancing franchise input with brand evolution through effective collaboration with Brand Managers, production teams, and stakeholders.

Proficient in navigating tight budgets and deadlines, consistently delivering results by motivating teams and optimizing resources. Adept at providing leadership and direction to content teams, including managing writers through coaching, performance feedback, and talent acquisition. Responsible for setting strategic priorities, overseeing workflow, and ensuring accountability for content deliverables.

Strong presentation and communication skills, with experience confidently articulating concepts, research insights, and strategic rationale to stakeholders across all levels. Collaborates effectively with senior leadership to align content strategies with overall marketing and business objectives. Proven track record of developing and executing integrated content strategies, managing complex initiatives across multiple channels, formats, and target audiences to achieve measurable business outcomes.